Lane Motor Museum Welcome Digital Experience
Engaging guests with a much needed digital update
Client: Lane Motor Museum
Location: Nashville, TN
Overview
Home to over 150 unique vehicles, the Lane Motor Museum showcases one of the largest European car and motorcycle collections in the U.S. The museum needed a better way to inform and engage guests than its outdated printed lobby display.
The Challenge
The static display required frequent manual updates and offered limited visitor interaction or exhibit information.
Project Goals
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Improve access to exhibit information
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Reduce staff workload
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Enable mobile integration for continued engagement
The Solution
Quast Media installed a 43” interactive multi-touch display powered by QMS Engage, featuring:
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A digital map with exhibit highlights and amenities
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Touch-enabled pages with videos, photos, and descriptions
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QR codes for mobile access and exhibit syncing
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Easy backend updates via QMS Engage
Results
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Interactive wayfinding improved visitor experience
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Rich multimedia content enhanced education
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Staff saved time with simplified updates
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Platform supports future expansion
Conclusion
The new welcome experience modernizes guest engagement and streamlines operations, positioning Lane Motor Museum for continued digital growth.
