DIGITAL SIGNAGE & VIDEO WALLS
This ongoing project includes over 150 professionally-installed digital signs throughout Hartford HealthCare including all its hospitals such as Hartford Hospital, MidState Medical Center and Backus Hospital, Hartford HealthCare Medical Group, and the Hartford HealthCare Lounge at Westfarms Mall. HHC embraced the power and value of digital signs to inform patients, visitors and staff with real-time, up-to-date information, eliminating printed poster signs and whiteboards.
Quast Media creates over 175 custom-designed ads each month such as event schedules, video segments, award recognitions and achievements, internal news, staff announcements, health tips and awareness ads. These are scheduled biweekly to keep digital content fresh on more than 20 digital signage channels.
We work in conjunction with HHC's Marketing Department to build a streamlined communication tool. Their helpful staff submits content recommendations via a centralized email box. In addition we regularly check HHC newsletters, social media and websites for relevant content.
We also created digital signage video walls to honor individuals who donated to new facilities such as the new Hartford HealthCare Cancer Institute at The Hospital of Central Connecticut in New Britain. The video wall allows the Cancer Institute to add the names of generous donors on a monthly schedule. It replaces costly plaques, makes great use of wall space, and increases visibility.
MidState Medical Center in Meriden uses digital signs to display conference room schedules. These are tied to their calendar server, keeping each schedule current in real-time.
Quast Media also installed interactive digital signs at MidState as an easy and affordale wayfinding system. With touch-screen technology, patients and visitors can easily search for the names of doctors and offices at MidState to find out their exact location, while also viewing event listings, conference room schedules, current weather and other information.
Overall, digital signage has become one of Hartford HealthCare's most effective tools for communication. Be part of this emerging communication tool for your business or organization and contact Quast Media for a free consultation today!