Digital Signage Infusion
QMS Overhaul for 2 Area Hospitals
Client: Hartford HealthCare (HHC)
Location: Manchester Memorial Hospital & Rockville General Hospital
We’ll preface this case study with a challenge to healthcare organizations to take a hard look at your digital signage program. There are countless ways to employ signage and still fail in the effort.
We can’t emphasize this enough. If you don’t know how to properly and thoroughly assess your digital signage program, let us help you. Don’t let share-of-mind just walk out the door. Capture it with a great digital signage solution.
The Challenge
At exactly 12:01 on January 1, 2026, Hartford HealthCare (HHC) officially welcomed Manchester Memorial (MMH) and Rockville General (RGH) Hospitals in central Connecticut into “The HHC Fold.” Meaning, Connecticut’s most comprehensive health system had acquired these two storied yet ailing hospitals, so they could leverage the synergies and resources of HHC to rise and meet the medical needs of their “East of the River” communities.
The brand aesthetic of both campuses needed to be rapidly brought into alignment with HHC in time for a major press event delivered by Jeffrey Flaks, President and Chief Executive Officer at Hartford HealthCare. The event, scheduled for January 5th, was attended by hundreds of stakeholders, medical professionals, local and national lawmakers, and employees.
As an HHC solutions provider with auspice over system-wide digital signage, the role for the Quast Media team was clear: work in lock-step with HHC/MMH/RH leadership and transformation teams to 1) assess the health of the two hospitals’ digital signage hardware, network and content, and 2) within 2 weeks, make sure it is operational and up to HHC standards in time for the press event.
Solution — An overhaul in a hurry.
Across the two campuses, the assessment highlighted 3 things:
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The existing hardware was a mixed bag of generic brand residential displays, players, mounts and wiring that were damaged and/or creeping toward obsolescence.
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The network was primarily hardwired, with some wi-fi enabled devices mixed in.
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All of the content in the playlist needed to be updated — on brand with HHC and specific to welcoming the staff and patient audiences that would be seeing it.
Describe your image
We were able to draw upon our stock inventory of new commercial equipment to satisfy the entirety of the signage that needed to be replaced—a total of 9 displays and QMS signage players, mounts and wiring.
The installation was conducted start to finish on New Year’s Day with two teams of installers and the help of on-site IT staff at each location.
On a parallel track, our Quast graphics team created a new content storyboard, produced the ads and had the new playlist running immediately after install—up until the press event. After the event, new video content was added remotely to the playlist and uploaded to the new signage.
Across the two campuses, the assessment highlighted 3 things:
Results/Summary
We started with the end in mind
Not only was our Quast Team able to nimbly complete the necessary tasks in time for the press event, what we ultimately created was a high-quality, permanent solution—extending digital communications capability to the new hospitals that is tied directly into the vast centralized signage infrastructure we build and maintain for HHC, system-wide. We can change messaging at the location of any sign, at any time, in the blink of an eye.
In the end, when Jeffrey Flaks’ promises to provide synergies and resources so that Manchester Memorial and Rockville Hospitals can provide the highest quality care to those communities, we make that same commitment, too.