3D Holographic Technology Going Mainstream
FLASHBACK – 1977
A holographic Princess Leia first appears on screen to make a passionate plea to Jedi Master Obi-Wan Kenobi in the blockbuster movie “Star Wars”…..
Ever since that moment, people everywhere have been eagerly anticipating the arrival of this technology. Could we someday actually create a way to make this a reality? And if so, in what way could the technology be put to use?
Well, that day has come, and with it – many new applications to implement 3D holographs into our daily lives.
Before we get too far, let’s define what 3D Holographic images really are. According to Holocenter.org, a hologram is a physical structure that diffracts light into an image. The term 'hologram' can refer to both the encoded material and the resulting image. A holographic image can be seen by looking into an illuminated holographic print or by shining a laser through a hologram and projecting the image onto a screen.
Recent advances in hardware, along with significant drops in costs, are making it possible to utilize this strategic tool in many industry verticals.
Applications that are already making 3D holographic content the “next big thing” in media interaction and digital technology include Medicine and Healthcare, Education, Automotive, Aerospace, the Arts and Museums, Security and Fraud protection, Information and Data storage, and military mapping. But one of the biggest trends moving the technology forward are the uses that Holograms will have in the Retail sector.
According to Business Wire.com, a key driver for this market is the increasing use of holographic display technology in advertising, which can result in better customer engagement and in developing a unique brand connection. This can further lead to a more engaged audience, and an increase in sales and customer retention.
Quast Media, with our long history of early technology adoption, is now pleased to offer our clients the hardware and creative content solutions necessary to create unique 3D holographic applications for businesses of all sizes and industry verticals.
Contact us today to arrange a demonstration of this technology at our offices in Manchester, CT and make 2019 the year your company embraced the world of holographic immersion – and “May the Force be with you”!
